As industries continue to shift, welcoming various structural changes and technologies designed to improve and streamline their processes, it seems as though long-standing companies are becoming all the more unrecognizable.

This is true in the case of some real estate firms, especially as executives usher in artificial intelligence to perform lower-level duties to free up their agents’ time. However, one key goal of real estate has stood the test of time, and will likely continue to do so for years to come: Attract more leads than one did the year before.

Therefore, it should come as no surprise that real estate marketing tactics are continuously changing in hopes of accommodating clients’ desires and aiding them in achieving their mutual goal of homeownership.

With that in mind, let us explore some of the most effective ways agents could enhance their real estate marketing skills — and improve their bottom lines.

Become a neighborhood expert

Rather than simply hoping your ideal customers will seek you and your services on their own, it is imperative you boost your visibility and make frequent appearances at important neighborhood events. By becoming a presence in your area, you will not only gain interest from members of your community, but you will earn their trust and willingness to explore your services as well.

Tailor your tactics

More often than not, prospective customers respond better to visual communication materials like infographics than they do to straight text, as such vehicles present information in more digestible bits and keep audiences fully engaged as they read. Therefore, it may be worth reevaluating your current marketing strategies to ensure they truly attract the people you are hoping to reach, rather than causing them to all but ignore your various social media posts and advertisements.

Utilize Facebook advertisements

It goes without saying that most consumers rely on social media and the internet to help them make major decisions, whether that be by looking up consumer reviews, looking over a company’s website, or even researching each individual real estate agent. Ensure your agency is putting its best foot forward on all platforms by promoting your best agents, properties, and even customer testimonials on popular platforms like Facebook. You would certainly be surprised by how much traction and brand awareness such a small tactic can garner.

Clearly, there is more than one way to effectively reach and broaden one’s customer base. By implementing one, if not all, of the tactics above, your company may see a sizeable rise in brand awareness and loyalty.