Social media is one of the most ubiquitous forces in the modern world. It has pervaded the everyday lives of average people, enforcing a near-constant desire to not only provide updates on one’s life, but to remain updated on the happenings in others’ lives as well.

In recent years, social media users have also discovered new methods of building a lasting brand online. This often consists of publishing engaging material across a multitude of popular platforms — from Instagram to Facebook to Snapchat to Twitter — in order to build relationships with followers and prospective partners alike.

Now, this is becoming a more commonplace practice amongst people of diverse professions and backgrounds — and even amongst college students who desire to put their best foot forward online.

However, it is important to note that members of one particular profession have, for the most part, been managing their online brand all wrong. This is, unfortunately, in reference to real estate agents.

You see, real estate agents often have one thing at the forefront of their minds: selling their listings. This is why you will see many real estate professionals sharing properties on Facebook, Twitter, Instagram, and even Snapchat. But this tactic alone simply will not cut it, nor give them the results they desire.

This is because many social media users follow others in order to engage with, learn more about, or even get hired by them. Real estate agents who simply focus on the tasks of their job, as opposed to its importance or the role they play in their position, just will not receive the same kind of interest as those who truly take the time to craft their brand from the ground-up.

In order to achieve an impressive presence on social media, it is imperative that real estate agents showcase portions of their everyday lives — whether that means capturing a photo of a neighborhood they are working in, providing exclusive images of a listing they are selling, or even posting the occasional headshot. Additionally, writing captions that are engaging, somewhat personal, and even a little humorous is another way to pique the interest of followers and prospective clients, as it shows off one’s personality and can even increase their likeability.

Furthermore, real estate agents should not take on a pushy persona online — which is often achieved by reminding followers that they are, in fact, a real estate agent who is open to helping them find their dream home. Instead, remain true to your personality and brand. Clients will come to you.