Buyers and sellers now demand certain technology from their real estate agents. Today’s market has spawned a need for user-friendly and tech-savvy tools. Home buyers and sellers are calling for technological changes, and it’s up to the agents to meet these growing requests.
People nowadays want instant answers to questions, and 24/7 access to someone. A chatbot can help customers save time by addressing their precise needs with rapid-fire efficiency. Chatbots can hold a basic conversation with a person and gather information, such as whether they are buying, selling, or renting. It also asks what type of property they’re interested in and the price range, as well as any bedroom and bathroom preferences. They can then instantly show the customer any properties that match those search parameters. Chatbots can save potential clients and agents time and energy, because a bot can narrow down searches very quickly. Once a bot shows search results, a call-to-action message gets their information over to an agent. Chatbots also offer 24/7 support, which greatly improves customer service outside of normal business hours.
Buyers and sellers want a real estate agent to know their properties backward and forward. They don’t want any surprises. When previously unknown issues arise, it can shake their faith in an agency. In order to improve their knowledge on both the properties they manage and the industry as a whole, agents are starting to rely on big data, which are large volumes of information that are so complex they go beyond traditional data processing software. The information is kept in cloud-storage. Organizations can now make strategic decisions based on advanced analysis. Information used to be limited to square footage, rent amounts, and what a building previously sold for. Now, agents can see a forecasted property value from one to 10 years, as well as neighborhood trends, cost of ownership, property history, estimated mortgage payments and the current market value of a home. Combined with artificial intelligence and machine learning, previously unknown patterns and trends might even appear.
Recent advancements in augmented and virtual reality are having have a strong effect on the real estate world. Using VR and AR technology, prospective buyers can tour entire homes without leaving their beds. This solves scheduling issues because the agent doesn’t need to show up. It also saves time. A buyer knows pretty quickly if the house is a good fit. By touring homes in a virtual setting, both the agent and the potential buyer can avoid wasting time if it isn’t.
Nearly everything is done on mobile devices nowadays. In addition to listing apps like Zillow and Trulia, some mobile apps can give buyers the ability to tour potential homes in person without a realtor. The house key is enclosed within a device and the potential buyer unlocks the key using an app. They can then tour the home at their leisure, and put the key back before leaving.
Nearly everything can be done these days using Facebook, Twitter, Instagram, YouTube, or other social media. Real estate agents can create a community around their business and speak with potential buyers using these methods. However, in order to be successful, agents must keep their branding consistent across every platform and respond to inquiries and comments in a timely fashion.